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Contents

Beginner Level June 29, 2026 10 minutes

Deployment Guide: AI Marketing Engine

Equip Claude with 45 marketing skills, 64 growth tools, and 8 plugins. Step-by-step setup for Claude Web, Desktop, and CLI.

Prerequisites

  • Claude.ai account (Free or Pro)
  • Synthoperator AI Marketing Engine zip archive
  • Node.js v18+ (optional, for CLI tools)

This guide references:

View Product

Welcome to the Synthoperator AI Marketing Engine Onboarding & Deployment Guide. This guide will walk you through connecting, configuring, and launching your private growth co-pilot in under 10 minutes.

No coding experience or developer background is required to get started. If you use the browser version of Claude or the Desktop application, the entire setup consists of importing a file or selecting a settings option.

What is Included in Your Purchase

Your unzipped folder contains everything you need to transform your AI chat window into a custom marketing desk:

  • 8 Marketing Plugins: Pre-arranged ZIP folders categorized by goals. You can upload these to your AI chat app to load specific skill groups like SEO, Conversions, or Paid Ads.
  • 45 AI Marketing Skills: Instruction files that teach the AI how to analyze your sales copy, structure pricing tiers, design product offers, and outline campaigns.
  • 64 Pre-configured Growth Tools: Pre-designed search configurations, analysis guides, and tracking templates that the assistant uses to analyze your competitors and draft copy.
  • One-Click Setup Scripts: Automated files that set up your local workspace folders if you use code editors like Cursor or VS Code.
  • Product Profile Template: A simple text profile file (product-marketing.md) that you fill out with your brand name, target customers, and price points so the AI writes copy tailored to your business.

Step 1: Configure Your Product Context Profile

Creating your product profile is the most important step in the onboarding process. This profile tells the AI assistant exactly what you sell, who your target customer is, and what your pricing tiers are.

Without product details, the AI assistant will write generic advice. By saving a simple profile document, the AI reads your product details before answering and writes customized marketing campaigns.

Find the file named product-marketing.md in the setup package (or create a new text file with that name). Open it in any text editor and fill out the details in plain English:

# MY PRODUCT PROFILE

* **My Brand Name**: LeadFlow SaaS
* **My Target Customer**: Business owners, freelancers, and small sales teams
* **My Core Value**: Auto-enrich cold sales emails using real-time social data in 1 click
* **My Pricing Plans**:
  - Starter Plan: $29/month (includes 500 lead searches)
  - Growth Plan: $79/month (includes 2,000 lead searches)
  - Pro Plan: $149/month (includes 5,000 lead searches and CRM connections)

Step 2: Choose Your Platform & Install

Find the correct setup section for your browser, desktop app, or code editor below.

Option A: Claude Web (claude.ai)

If you use Claude in your web browser, follow these steps to load your marketing assistant files using the built-in Projects knowledge base. Works on all plans (Free users get basic Projects; paid plans unlock expanded capacity).

  1. Open Projects: Log in at claude.ai. In the left sidebar, click Projects (or go directly to claude.ai/projects).
  2. Create a New Project: Click + New Project in the upper-right corner. Name it (e.g. “My Marketing Assistant”) and click Create project.
  3. Upload Your Marketing Skills: In the project, locate the Files panel on the right side. Click + (Add content) and upload the skill documents from your unzipped Synthoperator folder (e.g. the copywriting or SEO file).
  4. Upload Your Product Profile: Also upload your product-marketing.md profile file so the assistant knows your brand details before answering.

Once uploaded, Claude automatically reads every file in the Files panel on each message — no special prompt is required.

Option B: Claude Desktop App

Load your marketing plugins directly into the official Claude Desktop app on Windows or macOS via the Customize panel. Requires a paid Claude plan.

  1. Locate Your Plugin ZIP Files: Open the unzipped Synthoperator folder and navigate to the plugins/ subfolder. You will find ZIP archives for each marketing module (e.g. synthoperator-cro.zip).
  2. Open the Customize Panel: Launch Claude Desktop. In the left sidebar, click the Customize button (palette/sliders icon).
  3. Upload the Plugin ZIP: Go to the Plugins tab. Under Personal plugins, click + and select Upload plugin. Choose the ZIP file from Step 1. Repeat for each module you want to activate.
  4. Confirm Installation: The plugin card will appear under Personal plugins once the upload succeeds. Close the panel. The skills are active immediately.

To use the skills in your chat, type / to see the skill picker. Your marketing skills will appear under their plugin namespace (e.g. /marketing-skills:cro).

Option C: Claude Code (Terminal)

Claude Code loads plugins from a local directory or a ZIP file. Use the --plugin-dir flag to load your marketing plugin directly from the unzipped package folder:

# Load the marketing plugin for this session
claude --plugin-dir ./plugins/synthoperator-marketing

# Or load from a ZIP archive
claude --plugin-dir ./plugins/synthoperator-marketing.zip

Type / to see your installed skills listed under the plugin namespace (e.g. /marketing-skills:cro). Run /help to see the full list of active skills.

[!TIP] Permanent Installation: To auto-load the plugin in every Claude Code session without the flag, copy the plugin folder into ~/.claude/skills/.

Option D: Cursor, Windsurf, or VS Code

Copy the marketing skills folder into your current workspace so the editor’s AI agent can read them automatically.

  • Windows (PowerShell): Open your terminal in the unzipped package folder and run: 
    powershell -ExecutionPolicy Bypass -File .\install.ps1
  • Mac & Linux (Bash): Open your terminal inside the package folder and run: 
    chmod +x install.sh && ./install.sh

The installer copies all 45 skill files into .agents/skills/ inside your target project folder — the cross-agent standard directory that Cursor, Windsurf, and VS Code agents read automatically.

First Workflow: Your Success Test

Once you complete the setup steps:

  1. Open a new chat window.
  2. Paste the following prompt: 
    Analyze my landing page and suggest 10 improvements.
  3. If the assistant references your product profile details and lists structured improvements, congratulations! Everything is installed and configured correctly.

Best Practices

The Multi-Skill Progression Pipeline

To maximize the ROI of your Marketing Engine, combine multiple skills in a logical progression sequence:

  1. Run customer-research to extract core buyer personas and search queries.
  2. Feed those insights into offers to frame a premium, risk-reversed package.
  3. Pass the structured offer to pricing to design high-converting tiers.
  4. Pass the tiers to copywriting to draft the landing page copy.
  5. Use cro to run accessibility and performance checklist reviews before shipping.

Standardize Your Context File

Keep your .agents/product-marketing.md file updated with your latest marketing metrics, messaging pillars, and target audience feedback. If you pivot your pricing structure, edit the file immediately so your agent has access to real-time context.

Frequently Asked Questions

Does this work with Claude Free?

Yes. You can use the marketing assistant with the free version of Claude by copy-pasting your business profile and the skills files into your chat. However, upgrading to Claude Pro is recommended to use the Projects feature.

What should I do if a plugin doesn’t appear?

Restart Claude. Close your browser tab or restart your Claude Desktop application. This clears the memory cache and re-loads your installed plugins.

What if the assistant doesn’t detect my profile details?

Start a new chat session. Sometimes previous chats can clutter the AI’s short-term memory. Opening a brand new chat window resets the memory and forces the assistant to read your product profile file fresh.

Troubleshooting

Installation Permission Denied (Windows PowerShell)

  • Error: install.ps1 cannot be loaded because running scripts is disabled on this system.
  • Solution: PowerShell restricts script execution by default. Run the installer with an execution bypass: 
    powershell -ExecutionPolicy Bypass -File .\install.ps1

macOS/Linux Permission Denied

  • Error: Permission denied when trying to run ./install.sh or execution errors with CLI tools.
  • Solution: Files may lack execution permissions. Run chmod to authorize execution: 
    chmod +x install.sh

Missing Product Context Warnings

  • Warning: No product context file found — ask the user about their product before proceeding.
  • Solution: Ensure the file .agents/product-marketing.md exists in the parent directory of your target workspace. The engine automatically looks for this file. Run the installer script again to generate a template file.

Updates & Support

  • Support: For technical assistance or setup questions, contact us at support@synthoperator.com.
  • Updates: Check your Synthoperator Customer Portal once per session for updates. Compare version numbers using the local VERSIONS.md file and download the latest release package.

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Tags: claude marketing installation configuration